Community Building and
Member Engagement
According to the 2023 Membership Marketing Benchmarking Report by MGI, the two most frequently cited new initiatives that correlated with membership growth were “developed one or more new membership benefits” (48%), and “expanded to audiences beyond our core members” (31%).
Associations that are clinging to existing models and offerings are experiencing declining memberships for one simple reason — times change and those who survive are able to adapt.
At KP Connections, we help associations explore and build new membership models that align with the expectations of new and emerging members while staying true to their mission, values, and traditions that existing members hold dear.
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A “one-size-fits-all” approach is outdated in today’s association membership practices. You have a broad a diverse set of members and your tiers should reflect that. We help our clients investigate the needs and preferences of member subsets in order to offer tiers and subscriptions that provide a place for anyone. Within the tiers, we help clients build out the resources and experiences that will delight members, build community, and motivate increased engagement.
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Your members expect the best from you — the best content, resources, and experience. We help associations build offerings that exceed expectations such as rich content, a robust website, useful tools, surveys, webinars, conferences and more.
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The goal of any association is an engaged and vibrant community that grows through the power of relationships. We can help you increase community engagement in a way that resonates with and inspires your members in unique ways. A sense of community not only helps retain members, but is a natural way to attract new members who want to be part of something great.
Additional services:
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Growing and retaining your membership is critical to the impact and sustainability of your association. We can help you attract new members and keep the ones you have.
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Let us help you build a membership model and set of offerings that are focused on vibrancy and engagement for a diverse community.
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To stand out in the crowd, you need a brand, marketing, communications, and content strategy that connects with your audience and drives engagement and growth.
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Optimizing operations, innovation, and technology does not have to be overwhelming. By simplifying and humanizing the approach, we can move from strategy to implementation to impact.
